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Refresh Your Brand


Remember that a brand refresh is not the same as a rebranding project. With a refresh, the name remains the same - you simply make subtle updates like new shades of existing colors or a more modern, cleaner font. To start, look at these common assets to build a brand refresh that will work for you: Business Cards: a refresh that uses textures, finishes, and even card weight to change that essential business card. Signs: at the front door and throughout a shop are the essential visual elements that help guide customers. EDDM: mail is an effective way to spread news and engage customers. Promotions: packages that link cards, notebooks, magnets, and other giveaways that keep the brand visible and celebrate the brand refresh. Booklets and catalogs: a handy desk reference for regularly purchased items and adjacent items is appreciated and used.

Alpha can help with all of that, give us call today! 724-468-6000

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